CMI Analyst - FMCG

Job Title: CMI Analyst - FMCG
Contract Type: Permanent
Location: Dubai, United Arab Emirates
Salary: Negotiable
Reference: JN -022020-448087
Contact Name: Molly Pritchard
Contact Email:
Job Published: July 15, 2020 14:19

Job Description

Looking for CMI Manager for an MNC for the MENA region.

Key responsiblities:

  • Responsible for the implementation of category market research projects for assigned categories within the category
  • Proactively develop a deep understanding of consumers, retail/channel partners, Healthcare Professionals, and consumer pathways
  • Share and aid understanding of consumer learning within the Category Marketing management team through building and collation of global consumer insights
  • Discuss consumer understanding needs with category marketing management, and recommend concrete research plans and methodologies to meet those needs
  • Implement specific research projects in alignment with the CMI Director using global standard, consistent and best practice methodologies
  • Provide high quality support to the category marketing team in interpreting market research results, contributing to practical action plans following research
  • Plan and manage the category market research budget (for assigned categories) in conjunction with Category Marketing management and the CMI Director
  • Contribute to profitable growth through membership of business teams aimed at developing successful innovations
  • Understand and use relevant syndicated data (IMS/Nielsen/IRI) for the sole purpose of driving organic growth of the category

Please note only suitable candidates will be contacted

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