Digital Marketing Director

Job Title: Digital Marketing Director
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: JN -022020-448384
Contact Name: Wing Yip
Contact Email:
Job Published: May 11, 2020 12:55

Job Description

A retail & ecommerce industry leader with strong digital presence, is now looking for a digital marketing director to join their leadership team. You will be leading the digital team in driving the platform marketing, optimising sales, improving user experience and journey, as well as building & expanding the O2O community.

You will be responsible for

· Plan and implement the global go-to-market strategies for products and services through company web site, Omni-channels, PR, events and in-stores.

· Build, manage and monitor the e-commerce platform and digital marketing channels to achieve B2C sales targets, develop business opportunities and promote the brand awareness

· Generate sales lead by creating best-in-class customer journey experience

· Oversee the digital content, formulate marketing budget, track the performance and cost effectiveness

· Manage SEM and optimize social media performance/SEO in driving customer engagement and achieving customer acquisition and paid service upgrade/conversion targets

· Provide competitor & data-driven market analysis and digital marketing trend reports to senior stakeholders

· Implement effective O2O campaigns, outreach strategies and social media content to accelerate engagement with our current and potential customers

· Plan and lead the global marketing strategies online - from website optimization and paid media to drive business growth on online platform

Requirements for the position

· Degree holder in Digital Marketing, Business Management or related disciplines

· Minimum 12 years in marketing and digital management, Regional exposure is a plus

· Excellent command of both written and spoken English & Chinese

· Ability to manage and influence shareholders and team members

· Capability of making positive changes to the organisation and consumer journey

· Excellent presentation skills

If you are interested in exploring this role further, please send your resume to Wing Yip at

More exciting opportunities may be found on the Argyll Scott website at


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