Head of Digital

Job Title: Head of Digital
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: JN -052020-450140
Contact Name: Wing Yip
Contact Email:
Job Published: June 02, 2020 10:29

Job Description

A well known household brand is expanding their digital presence and is now looking for a Head of Digital to join their leadership team. You will be leading the digital & ecommerce in driving the digital transformation, digital marketing, optimising sales, improving user experience and journey, CRM and community building.

You will be responsible for

· Plan and implement the company's digital strategy for products and services through all digital touchpoint, Omni-channels, PR, events and in-stores.

· Lead digital transformation projects and to drive offline consumer to use online channels, shift consumer behaviour

· Lead and develop the digital and eCommerce team, from digital marketing, content creation, UX/UI, CRM, analysis and project.

· Build, manage and monitor the e-commerce platform and digital marketing channels to achieve B2C sales targets, develop business opportunities and promote the brand awareness

· Oversee the digital content, formulate marketing budget, track the performance and cost effectiveness

· Manage SEM and optimize social media performance/SEO in driving customer engagement and achieving customer acquisition and paid service upgrade/conversion targets

· Provide competitor & data-driven market analysis and digital marketing trend reports to senior stakeholders

· Implement effective O2O campaigns, outreach strategies and social media content to accelerate engagement with our current and potential customers

· Plan and lead the global marketing strategies online - from website optimization and paid media to drive business growth on online platform

Requirements for the position

· Degree holder in Digital Marketing, Business Management or technology

· Minimum 12 years in marketing and digital management, digital transformation experience is a plus

· Excellent command of both written and spoken English & Chinese

· Ability to manage and influence shareholders and team members

· Capability of making positive changes to the organisation and consumer journey

· Excellent presentation skills

If you are interested in exploring this role further, please send your resume to Wing Yip at

More exciting opportunities may be found on the Argyll Scott website at


Get similar jobs like these by email

By submitting your details you agree to our T&C's