Head of Marketing Technology-Salesforce/CRM

Job Title: Head of Marketing Technology-Salesforce/CRM
Contract Type: Permanent
Location: Bangkok, Thailand
Salary: attractive
Start Date: ASAP
Reference: JN -092020-452843
Contact Name: Anya Buthsing
Contact Email:
Job Published: September 30, 2020 18:26

Job Description

Argyll Scott is helping the client looking for Head of Marketing Technology and mainly responsible for design, initiate, and develop & configure the automated customer journey as well as planning and implementation of the marketing technology roadmap.

Key Responsibilities;

  • Design and develop structured customer journey that supports multi-wave and omni/multi-channel communication, as well as, develop and implement campaign conversion tracking, both online and online-to-offline
  • Lead technical implementation to enable marketing technology for digital campaigns, together with identify the initiatives, new ideas, new techniques for improving campaign results
  • Develop an integrated marketing technology roadmap that includes deep collaboration with the IT, Data Analytic, CRM/Salesforce and related stakeholders
  • Work closely with vendors and partners for requirement analysis, design and development towards digital marketing platform
  • Oversees digital marketing platform operations, including campaign traffic, new journey developments & enhancement, web application analytic tool integration, content portal & ads network integration, and tracking code deployment for digital campaigns

Key Qualifications;

  • Minimum of 5 years of direct experiences in digital marketing campaigns, product building, or technologies functions, with minimum of 3-year experiences in supervisory role
  • Experience and familiar with analyzing big data and statistical models, enterprise Digital Marketing solution, Marketing Automation, or Marketing Technology would be a plus
  • Experience in tech start-up or e-commerce company is preferable.
  • Strong entrepreneurial, analytical, strategic thinking & planning, presenting, and interpersonal skills
  • Demonstrate the effective communication over multi-departments and adaptive planning during the dynamic environment

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

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