Regional Marketing Manager, Asia Pacific

Job Title: Regional Marketing Manager, Asia Pacific
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: JN -092020-452832
Contact Name: Marcus Leung
Contact Email:
Job Published: October 27, 2020 14:56

Job Description

Our client is an international lifestyle brand, this is a newly created position for their Asia Pacific Regional office with the focuses on digital advertising, social media, e-PR and retail promotions.


  • Lead the annual marketing plan and budget process, come up the strategy with multi-channels approach across APAC markets
  • Participate on APAC strategic marketing initiatives, but not limited to segmentation strategies, growth strategies, and promotional strategies, hind-sighting and planning of future online marketing programs, customer acquisition and retention strategies and digital marketing tests
  • Responsible for the launch of loyalty program, new digital initiatives
  • Drive the brand marketing activities to ensure quality executions according to the brand guidelines and standard across all channels all markets
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) as well as hindsight to consider for future campaigns


  • Bachelor's Degree in Marketing, Business Administration or related fields
  • 10+ years of solid working experience in marketing and brand management, preferably in fashion/ retail industry
  • Solid experience on digital marketing & e-commerce, including dotcom and marketplaces in APAC markets
  • Excellent spoken and written English skills
  • Strong strategic thinking prioritizing, analytical, interpersonal, problem-solving, budgeting, presentation, project management & planning skills
  • Ability to work in a fast-paced and deadline-oriented environment

If you are interested in exploring this role further, please send your resume to Marcus Leung ​​​at

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

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